To sum it upĪ site search often remains neglected because it is a pretty old technique. Find case studiesĬase studies may help you back up your content with proven experience and get myriads of ideas for your own case studies. Besides, there’s just a human factor - a quote from a famous person, especially if supplemented with a photo, works like a magnet and helps build trust. Quotes, especially those linked to the source, also add to the site’s trust. Scrolling tons of forum threads for quotes is absurd, but doing a site search to find what industry experts say on the matter is a way to go. In the era of AI content’s growing popularity, trustworthiness of data means a lot. This way, your page will be more attractive to users and Google - backing your data up with relevant outgoing links will add to E-E-A-T signals. Here’s how: Find fresh dataĬontent is always more credible if it is backed up with data - research, numbers, infographics, etc.Ī site search on websites that feature relevant studies may give you many insights and fresh numbers. A website search is also a way to increase organic engagement and users’ trust and make your site more credible in the eyes of Google. But the truth is that it has much more benefits than mere SEO help. Sure thing, a site search for keywords can greatly boost your content strategy. If you want to create a new page, then choose Create new page content. Wait for a little until the tool examines all the URLs and welcomes you with a detailed analysis.Ģ) Head to Page Audit > Content Editor and choose a page you want to optimize. So, to identify the keywords you need to add to your page, do the following:ġ) Download WebSite Auditor and create a project for your website. Today I’ll take a closer look at the second aspect. Second, you’ll get keyword advice based on your top SERP competitors. First, you immediately get the list of all the SEO issues to fix on your site. Site audit tools like WebSite Auditor let you kill two birds with one stone. Prefer videos? Watch our short video guide. So, let me show you some quicker and more accurate methods. And bulkiness is what we are looking for in terms of keyword research. Sure thing, it may help find a piece of information on some page, but it’s not a bulk solution at all. Maybe I will not surprise you if I say that ctrl+F is not the best way to do a site search. How to find keywords on a competitor’s website This lets Google build stronger ties between topics (read: train its AI) and better understand the entities you mention. When crawling your page, Google does not only look at the target keyword but reads the surrounding context (semantically related keywords). Your goal here is to minimize the keyword gap and include competitors’ keywords in your content thus taking a part of competitors’ traffic. It’s a common case that your site’s content doesn’t feature the keywords your competitors use. While some keywords may not be relevant to your niche or product, I’m sure that 85% of them will be a nice boost to your content strategy. When you’re digging through a competitor’s site’s pages, you’re likely to find content topics that you don’t have on your site. For example, it can help you with the following: Discover new content ideas Why is a site search useful?Ī website search for keywords can greatly complement your SEO strategy. Most often, this technique is used as part of a keyword research process, aimed at discovering the top keywords of your competitors and filling the keyword gap. What is a site search for keywords?Ī site search is a process of finding specific keywords or pieces of content on a website under consideration. In today’s post, I’ll show how to quickly find keywords on any website including your competitors, choose the ones relevant to you, and properly apply them to your SEO strategy. The easiest way to do so is to check the keywords your competitors already use, as those ones surely bring impressions and clicks (otherwise, your competitors would not use them). Use Rank Tracker’s Ranking Keywords moduleĮvery time you create a new page or remaster an existing one, you start off with choosing the right keywords for your content. Explore a website with Google Keyword Planner How to find keywords on a competitor’s website.
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